Bitmovin offers full support of SGAI - VOD example

Server-Guided Ad Insertion (SGAI) with Google Ad Manager!

Seamless User Experience

SGAI aims to eliminate buffering and jarring transitions from content to ads. With SGAI, publishers can leverage their video player's capabilities, such as AVPlayer's HLS Interstitials support, to schedule, load and play ad breaks seamlessly, providing viewers with a TV-like quality.

Optimized Resource Usage

SGAI simplifies setup to the level of CSAI, while ensuring Dynamic Ads Insertion scale. Plus, publishers can optionally use the ad breaks API to optimize ad decisions, maximizing ad fill rates with the first ad while waiting for more viewers to join your livestream. Publishers get high-quality advertising without the high server resource cost.

Flexible New Ad Experiences

SGAI provides the video player the ad break manifest to build new and engaging UX for your customers, such as picture-in-picture ads, L-banners, and more.

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